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I am relieved to tell you that no agency was involved in the making of this “ad.” It was done by the video artist Mike Diva. Rest assured, even if you crash and burn in advertising, you will never make anything as terrible as this.

Oh, I think this is better than most ads. I actually wanted to watch it all the way through. The premise was simple, original and funny. And there was no convoluted “call to action” or hashtag. It’s true, the video doesn’t make me want ice cream. But neither do Pepsi ads make me want Pepsi. At least this made me curious about the brand. And as far as the sinister tone of the ad? Personally, no ad is more sinister than the Sherwin Williams logo.